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Selina Noton

Some people just know what they want to do with their lives. I guess that I’m one of those lucky people. For me, working in Marketing was an obvious choice. Even as a child, my mother noticed that I paid more attention to the adverts than the programmes on TV. I’d look from the car window at the huge billboards decorating street corners with glamorous models. I’d stare with amazement at the size of the posters and the vibrant colours of the products being advertised.


Some years later, I’d graduated from University with a degree in French and European Studies and had just begun the soul destroying task of searching for a job. But I didn’t want any old job. I’d been a waitress in a Little Chef and it wasn’t for me. I wanted to enter the alluring world of Marketing. Not that I really understood much about it at this point you understand, but it sounded sensational. Not even after a couple of months of making tea in an advertising agency could put me off. In fact, it just added fuel to the fire. Once I’d seen the power of a well-executed marketing campaign first hand, I wanted in.


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