Why do you need a marketing audit? Because it will provide you with a snapshot of your current marketing activities as they stand today. And that is key to knowing if your tactical marketing is going to help you meet your set objectives.
Firstly, an experienced Consultant will assess your current marketing communications strategy. After some short interviews and research we will report on our findings. You will then be able to see your business through the eyes of an outsider: as your customers and competitors do.
After reading the report, you will have a clear idea of where your strengths and weaknesses lie. It will give you direction and an idea of where you should focus your marketing investment in the future. The feedback can sometimes be candid. But the more honest we are, the more chance you have of creating and implementing a successful marketing strategy that will deliver the results you are looking for.