Glasstrends is a luxury frameless glass shower enclosure manufacturer, based in south west London.
Wishing to increase their sales in the retail sector, Glasstrends needed an integrated advertising campaign that reached their target demographic within the right geographical region.
Business Vitamins identified a selection of publications that met the desired criteria and negotiated favourable advertising rates on behalf of the client.
The advertising creative itself (designed in partnership with Strong Point Design) clearly needed to demonstrate the extremely high quality of the product as well as provide tracking mechanisms designed to accurately measure the results.
The initial pilot phase has since been extended and widened to encompass further suitable publications for Glasstrends.