If you’ve always fancied your name splashed across the front of your favourite sports personality, then you might want to read on. Sponsorship is a powerful and complex tool often overlooked when planning marketing tactics. There’s an assumption that the amounts of money involved could make a Russian billionaire shudder. And it’s often for financial reasons that many businesses rule sponsorship out of their marketing equation.
However, that should not always the case. If it’s viewed as the start of a long-term business relationship, and an investment, both parties involved should see fruitful returns. The best associations ensure brand values are accurately matched to the sponsorship properties meaning that both parties have the same principles and aims.
At Business Vitamins we offer a range of sponsorship services including opportunity identification, feasibility studies and evaluation, as well as devising, managing and maximising sponsorship programmes. If you’re searching for new ways to reach your market, this could be a worthy consideration.